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ABOUT
THE WRAD LIFE
OUR STORY
From a Kiwi garage dream to the dirt trail, WRAD Bikes began with passion and a can-do spirit.
Crafted in the Kiwi way, our journey celebrates humble beginnings, resilience, and the sheer joy of the ride.
Meet Matt, the passionate builder behind WRAD Bikes.
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As a mechanical engineer and avid cyclist, crafting two-wheeled marvels has always been a natural fit for him.
What began as a personal fascination has evolved into a journey of crafting custom frames for real riders.
WRAD Bikes was born after Matt's first frame, crafted in 2018 out of bamboo, which ignited his passion for frame building.
Having grown up riding dirt bikes, Matt's love for speed on two wheels was ingrained early on. Upon moving to Wellington, it was inevitable that he'd delve into mountain biking. Drawn to the thrill and reliability demanded by downhill riding, Matt has since specialized in crafting steel frames that embody both strength and endurance.
Inspired by bamboo's resilience, it became the foundation for the WRAD logo, a playful yet burly panda representing the durability and reliability of the frames.
WRAD, meaning "We Ride All Day," captures the essence of our dedication to cycling and the enduring quality of WRAD Bikes. Join us on this exciting journey as we continue to push the boundaries of craftsmanship and cycling innovation.
WHY STEEL?
Manufacturing bicycles out of steel offers several benefits, including durability, ride quality, and environmental sustainability.
Steel is a highly durable material that can withstand the rigors of daily use, ensuring that bicycles last for many years. Additionally, steel provides a comfortable ride due to its natural vibration damping properties, making it ideal for long-distance or leisurely rides.
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From an environmental perspective, steel is a sustainable choice for bicycle manufacturing. Unlike materials such as aluminum or carbon fiber, steel is fully recyclable and can be repurposed into new products at the end of its lifecycle. This helps reduce the overall environmental impact of bicycle production and promotes a more circular economy. Furthermore, the manufacturing process for steel bicycles typically requires less energy and produces fewer emissions compared to other materials, contributing to lower carbon emissions and environmental preservation.
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By choosing steel bicycles, riders can enjoy a durable, comfortable ride while also making an environmentally conscious choice that promotes sustainability and reduces their carbon footprint.
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To read Reynolds' Environmental Impact Study Click Here
SPECIAL THANKS
WRAD has come a long way, and it's been a journey filled with hard work and countless hours. None of this would have been possible without the incredible support and generosity of some truly amazing people.
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A big shoutout to long-time friends James Presling and Graeme Sharman for their ongoing business advice and critical equipment funding. Your support has been instrumental in getting WRAD to where it is today, and we're incredibly grateful for your generosity. Thank you!
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A huge thank you to Cameron McIntyre and family for providing us with a budget-friendly space to call our own. Your generosity in allowing the WRAD workshop to be situated on your property has been invaluable to our growth. We couldn't have come this far without your support, and for that, we say cheers!
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Finally to Get Lost Cycling for their exceptional mechanic work and support for the riders of the Wellington region. Your promotion of WRAD has been fantastic, and we're excited to continue working closely with you on future projects. Thank you, Get Lost Cycling team, for your invaluable support!
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Lets not forget the amazing customers of WRAD! You guys absolutely rock! Each and every one of you has brought nothing but great experiences, and we're so grateful to have you as part of the WRAD family!
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